Footlights Frederick


306 E Church St. 
Frederick, MD 21701 

301-696-1558
Frederick@dancefootlights.com

Hours of Operation:
Monday-Thursday 11a-7p
Friday-Saturday 10a-5p
Closed Sunday 

Footlights Silver Spring


938 Wayne Ave.
Silver Spring, MD 20910

301-326-4351
Silverspring@dancefootlights.com

Hours of Operation:
Monday-Friday 11a-7p
Saturday 10a-4p
Sunday 1p-4p

Footlights Alexandria


6448 Landsdowne Centre Dr
Alexandria, VA 22315

703-373-3254
Alexandria@dancefootlights.com

Hours of Operation:
Monday-Tuesday 12p-8p
Closed Wednesday
Thursday-Friday 12p-8p
Saturday 10a-5p
Sunday 1p-5p

Our Story

It’s all in the Family

 

It all started 28 years ago with a determined dance mom, Joy Ellis. She saw firsthand the demand to have dance supplies in the area, not just for her own children, but for the other dancers struggling to find convenient, affordable, high quality dancewear. Thus, grew the idea of Footlights. In 1991, Joy opened the doors of Footlights Dance & Theatre Boutique.

Joy’s natural ability for spotting quality materials as a seamstress led her to bringing in high end products at an affordable price, locally. She strived to bring as much variety as she could, to provide her community with everything they needed and more. As she established Footlights within the dance retail community as the go to dance shop, she made an impact on the vendors with her cutting-edge fitting techniques. Today, with over thirty years of experience, Joy is considered a master fitter by dance retailers and vendors across the nation.

As the company grew, her children grew up too. Working alongside Joy is her youngest, Joe. Joe grew up with Footlights, learning the ins and outs of the company from an early age. As he got older, Joy continued to share in the life of business with her son. Her legacy, passion and knowledge are carried on to the next generation with Joe at her side. Today, they run Footlights together, not just as partners, but as family. 

With three locations, Footlights is constantly looking for ways to be the most convenient and reliable source of high-quality dance supplies in the area. Without the constant support of local studios and dance communities, Footlights would not be where it is today. Every day Footlights is looking for ways to give back to the community who has given so much support over the years. Our employees strive to uphold the same impeccable customer service Joy started almost thirty years ago. Each staff member is trained to help you find everything you need and more. The Footlights values, knowledge and experience, make shopping with us a truly unique learning, and welcoming environment for dancers of all ages. Experience Footlights for yourself and your family today.

For the serious dancer, there is only one choice!

 

Meet the Team

Joy – Procurement Director, Owner | Pointe Shoe Master Fitter, Master Adjuster, Seamstress

Joy opened the doors to Footlights in the summer of 1991. Although she is not often on the sales floor anymore, she is still very much involved. Joy handles all purchasing and budgeting for the company, keeping on top of customer requests and constantly finding ways to keep up with the demand for new, unique merchandise. Her expertise and experiences over the decades are key notes that get passed down to each employee during their training process. It’s vital to the process of keeping the foundation she built almost thirty years ago. When you have the pleasure of working with Joy, stay awhile and get to know her. She’s the kindest, most caring person you’ll get to meet. She’s sure to brighten your day and teach you something new!

 

Joe – Co-Owner | Pointe Shoe Master Fitter, Master Adjuster, Alterations Master

As the son of Joy, Joe has grown up in a world of dance and theater. Spending most of his time at Footlights, the family business has been part of his life from a very early age. Right after graduating from high school, Joe went away to West Virginia University and got his degree in Business Management. He’s had his fair share of experiences with many different companies across the U.S., before coming back home to Footlights. He has worked many customer service centric positions, and even managed the inventory and distribution at a warehouse for a very large chain retailer. He has studied dance retail across the US, and continues to research world-wide trends to keep Footlights relevant. These days, you’ll often find him in store or on the road with the Studio Partnership Program team, offering the best of Footlights to our clients & up-holding the impeccable customer service we’re known for.

 

Molly - Communications Director | Senior Pointe Shoe Fitter, Senior Adjustment Specialist, Senior Alterations Guru

Molly has been with Footlights for over five years. She began as a sales associate & inventory specialist. During her first year, she spent her days counting merchandise & getting accustomed to the world of dance retail. With a background in theater management & retail management, Molly was no stranger to the local dance community & the face-paced environment of retail. She has a natural knack for customer service and going above and beyond to meet everyone’s needs. Her unique experiences within businesses both on a small platform and cooperate platform, allowed her to help pave the way for new training techniques and internal structural growth with the expansion for Footlights as a multi-location, family owned, company. Today Molly continues to help find new and pioneering endeavors to make Footlights the best dance retailer. As Joe’s wife, Molly has a personal passion to see Footlights flourish and continue the impeccable services Joy started over 28 years ago. Molly currently handles the marketing for Footlights, including all of the social media outlets. She also oversees the communication and outreach programs with studios, schools and companies within the communities surrounding each location. In joint efforts, Molly helps Joe maintain oversight of the three locations and their employees. You can find Molly all over the area–traveling, bringing the Footlights experience to each individual client and striving to make Footlights your number one dance retailer choice. 

Brennan - Communications Specialist | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Brennan began with Footlights over eight years ago. She had started as an associate to our once singular      operation in Frederick, MD, which quickly grew to the multi-locational operation it is today. With the growth, Brennan also expanded her experiences with us from assisting the store manager, our distribution department, and she even handled our purchasing department for a few years. She brings more to the table than her experience, she also adds a key asset as a competition circuit dance mom. She knows many of our clients professionally and personally. It’s truly like working with your best friend with Brennan. This winter, she is taking on a new role at Footlights as a Communications Specialist under our Studio Partnership Program. You’ll find her at your studio, working hand in hand to bring you the Footlights experience on the road.

 

Ezzie – Distribution Manager | Senior Pointe Shoe Fitter, Senior Adjustment Specialist, Senior Alterations Guru

Do you ever wonder who it is that adds that bit of extra care to make sure you receive your online order or who counts all of those thousands of bunheads supplies when we first get them in from the manufacturer? Meet Ezzie! She has been through it all at Footlights since starting as a sales associate. She was with us when the Frederick location expanded nine years ago, when we opened Silver Spring seven years ago, and when we opened the Alexandria location four years ago. Now, she handles all distribution for the merchandise going in and out for every location, including processing and handling all of our online sales! Ezzie’s extensive background with Footlights has been a unique and challenging one. She began as a sales associate to our small, one-store operation in Frederick. Shortly before we opened our Silver Spring location, Ezzie was promoted to store manager. As Footlights grew, Ezzie’s roles expanded to cover distribution and purchasing assistant. She’s done everything from help with purchasing, training new staff, and learning new techniques to customize pointe shoes. She’s one of our most experienced fitters at Footlights and a valued member of the team. Although she is handling all of the merchandise, you can still find Ezzie fitting pointe shoes at Frederick when she has the time. Make sure you say hello to Ezzie next time you stop by.

 

Footlights Frederick Crew:

Footlights Frederick is our founding, flagship location, established almost thirty years ago. It remains the largest Footlights location today. We expanded this location in in 2011 to allow more floor space for your convenience. This location sports four spacious dressing rooms and the most expansive selection of dance supplies in the area!

 

Sam - Store Manager | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Sam began her journey at Footlights three years ago as a sales associate. She came on board just in time to dive into the hectic world of Recital Season. Her childhood experiences as a dancer helped Sam quickly adapt to the environment of inspiring & professional dancers colliding in one space. As she trained over time, Sam began learning the ins-and-outs of management as an assistant store manager.  In the fall of 2018, Sam was promoted to store manager. Sam’s professionally trained expertise at Footlights includes how to properly fit pointe shoes. You can find Sam most any day of the week at Footlights helping little one’s find their first tap shoes or stocking the latest merchandise, stop by to say hello to Sam today!

 

Brooke - Sales Associate | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Brooke started at Footlights two years ago. As the sister of Sam, it was an easy fit having Brooke join the Footlights Team. With her years of retail experience & art background, Brooke brought fresh eyes to our window displays, making them practical and unique. She has been studying American Sign Language for many years in the goal of becoming a professional interpreter. When needed, she uses ASL to help our clients find exactly what they’re looking for. Having her sister as a mentor and guide to Footlights, Brooke had a special helping hand when learning in-depth about each of our products. Taking her time, she learned each detail about sewing/alterations, adjustments and our pointe shoes. Today, Brooke is now one of our proud & professionally trained pointe shoe fitters. These days you can find her planning the next window decoration or sewing pointe shoes!

 

Jessie - Sales Associate | Pointe Shoe Fitter

Jessie has been with Footlights for close to two years. Her experience in customer service, including retail, gave Jessie the upper-hand on acclimating to the hustle and bustle at Footlights. More often than not, you can find her restocking merchandise or studying our newest products to help better fit and accommodate our customers. Her true passion is for puppies and not so much pointe shoes, but she’s more than happy to help you find your perfect fit! Come meet Jessie at Footlights Frederick today!

 

Hannah - Sales Associate - Training

             As a professional stylist, Hannah brings a fresh view to the dance world. She has years of experience with retail, and a special knack for attention to detail that make her a wonderful associate to work with. You can trust her to give you her honest opinion on anything from color coordination to fit. Don’t let your basic uniform requirements drag down your own style – let Hannah help you find the best accent accessories, and your dance shoes to match!

 

Cheryl – Sales Associate – Training

            Cheryl is the newest member of the Footlights team! She has an extensive background with customer service, management and communication. Her years of experience, mixed with her educational background in business, make her a warm, enthusiastic and welcoming person to work with. We know once she gets through her training, she’ll become one of your regular favorites at Footlights! Say hello to Cheryl next time you stop by Footlights Frederick!

 

Footlights Silver Spring Crew:

Footlights Silver Spring was established in the Fall of 2012. Expanding the floor space of Frederick wasn’t enough, we felt the demand to open in the DMV, a calling for our expertise and expansive selection to be more convenient to our shoppers. The Silver Spring location boasts three dressing rooms, and the same variety of selection of dance supplies as our Frederick location. Don’t be fooled by our smaller size, we’ve optimized the space to hold everything you need & more!

 

Stephanie - Store Manager | Pointe Shoe Fitter, Alterations Guru

Stephanie has danced for several years with various local companies, and currently performs as a freelance dancer. She’s also owned and operated a performing arts empowerment program for young girls, where she wrote, directed, choreographed, and produced stage plays and dance productions. As an artist, and a dance mom, Stephanie understands the importance of a dancer feeling their absolute best in the products that they purchase, and she also understands the sacrifices that parents make to give their children opportunities to dance. That motivates her to go above and beyond to ensure that each client gets the best service, advice, products and care. Be sure to say hello to Stephanie next time you stop by! 

 

Gigi - Sales Associate | Pointe Shoe Fitter, Alterations Guru

Gigi has been with us since the summer of 2012, she started just before the grand opening of the Silver Spring location! Her training was, as she likes to call it, a “crash course” in the manic mode which is Back to Dance Season. Since then, Gigi has learned all about each and every product Footlights carries over these past seven years. Gigi regularly works weekends and shares her time at the Frederick location when we need an extra helping hand. As a former dance mom, Gigi has seen the dance world from the perspective that many of our clients see it, from behind the stage. But she’s not just a dance mom! Gigi has also been known to slide on some ballroom shoes & hit the floor. Her years of knowledge both personally & at Footlights makes her a gem to work with. She’s professionally trained to fit all of our shoes, including pointe shoes.  Come say hello to Gigi today!

 

Morgan - Sales Associate | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Morgan joined the Footlights Team in 2016. As an associate, Morgan has become a valued member of the team. She is professionally trained to fit all of our products, including pointe shoes. She has a unique style & her trend-setting approach makes her a blast to work with when finding the perfect leotard for auditions. Additionally, Morgan’s positive and calming attitude makes any nervous first-time pointe shoe buyer relaxed and assured that they’re in caring hands. Come say hello & meet Morgan at Silver Spring!

 

Cherlyn - Sales Associate | Pointe Shoe Fitter

If you haven’t yet had the pleasure meeting Cherlyn, you have to come to Silver Spring! She started with Footlights in 2018 but she has many years of experience prior to Footlights, in the dance retail world. She’s worked with big name companies such as Capezio, but her major connection to the dance world was being a dancer herself. Her three decades of experience with an internationally recognized dance company, both as a teacher and a principal dancer are brought to life in each encounter she has with our clients.

 

Ireg - Sales Associate | Pointe Shoe Fitter, Alterations Guru

Ireg has a unique background with dance and the arts community. She comes to us with 12 years of ballet training, and currently teaches Ballet, Hip Hop, and African Dance in the DC Public School system. In addition to dance, Ireg creates music and performs at local venues with her bandmates. Growing up in DC, she connects with local artists and dancers on a personal level that can be seen and felt when working with her.

 

Craig - Sales Associate | Alterations Guru

Craig has been with us for a year. He’s currently a dance major at Howard University, and performs with a local dance company. His keen customer service abilities, multi-tasking abilities, and his deep, long standing history with dance on a personal level has made him an asset to the team. Craig offers exceptional customer service and is always willing to meet the needs of all our clients. Make sure you say hello to Craig next time you’re in!

            

Jazmine – Sales Associate | Pointe Shoe Fitter

She graduated from the University of Cincinnati in 2015 with a Bachelors of Fine Arts - Ballet Performance degree. She's been performing with Ballet Pensacola since 2014, and will be moving to DC to start her career with a local dance company. She officially joins the team in August! Come say hello to Jazmine during the Back to Dance Sale this season.

 

              William – Sales Associate | Pointe Shoe Fitter

William recently graduated from the University of California Riverside with a Bachelors of Fine Arts in Dance degree in 2019. He will also be starting his professional dance career with a local dance company and starts officially working at Footlights in August! Come in & meet William this Back to Dance season at Footlights Silver Spring.

 

Footlights Alexandria Crew:

Footlights Alexandria held it’s grand opening in the Fall of 2016. This location has a bright and open floor plan. With floor to ceiling shelving, we’ve made sure each square foot is stocked with everything our clients need. With two large dressing rooms and multiple fitting areas, we’re able to continue the reputation of providing our customers with the services and products they want and need within a convenient location!

Tracy - Store Manager | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Tracy started with Footlights two years ago, on a whim of looking for something extra since her daughter was going to College. As a dance mom, Tracy knew her way around the dance attire and worked closely with some of our partnered studios in the area. She gave insight to the new environment of the Alexandria dance community. When we proposed the idea of management, she was thrilled for the opportunity. Tracy has a point to make everyone feel at home when they walk into the Alexandria store. She greets everyone and makes sure no one is left wondering where anything is. Her natural hands-on approach is the spitting image of the foundation that Joy established 28 years ago. When she’s not fitting pointe shoes, Tracy loves to make unique and cute displays for merchandise in the store. Every week there’s something new! She goes the extra mile to make sure everything is perfect for our clients. For only being with us for a few years, it feels as though she’s been with us from the beginning.

Adela - Sales Associate, Seasonal | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Adela began working for Footlights two years ago. She was teaching dance at the time at a local studio and was looking for something to supplement between work and school. Her in depth training, and schooling, made Footlights an easy, and welcomed choice for her. She loves fitting pointe shoes! Last year, Adela was offered a scholarship to a MD based College and has since been working with us seasonally. She studies dance, and very much keeps that part of her life. You can find Adela with us around the holidays and breaks at Footlights Alexandria!

 

Martha - Sales Associate | Pointe Shoe Fitter, Adjustment Specialist, Alterations Guru

Martha has been with Footlights for over a year. Her dance background made it easy for her to fit right in at Footlights. She’s spent months of extensive training going over how to fit pointe shoes. She took every chance she had to try each product, toe pads and pointe accessories to make sure she had the in-depth knowledge to help our clients. Martha loves to decorate the store, update our chalk board & fit pointe shoes. Come visit her & see what’s new at Footlights Alexandria!

 

Kyle - Sales Associate | Pointe Shoe Fitter, Alterations Guru

As an actor and college graduate in the arts, Kyle has brought the theater in-sight to Footlights Alexandria. Over the year, he has made himself accustomed to everything Footlights has to offer. His personal and professional knowledge of all of our products makes him a great asset to the team. Visit Kyle & the Alexandria team today!

 

Jessica - Sales Associate | Pointe Shoe Fitter, Alterations Guru

Kyle isn’t the only theater lover in the store! Jessica is currently pursuing Musical Theatre B.F.A at George Mason University. She’s spent all of her childhood and well into her young adult life surrounded by dance. She began her passion for the visual arts in classical ballet, but quickly caught the theater bug at an early age. You’ll often catch her humming or softly singing along to recent show tunes she’s listened to or buzzing around the store sprucing up new decorations and displays. Check out her awesome chalk board art next time you stop in!

 


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Footlights Dance & Theatre Boutique